Brand LaunchDesign Study.

The idea

The Idea
Behind It.

The problem

A new coaching institute opens in three months with a name, a rented floor and no identity. The signboard, the prospectus and the website are being made by three different people.

This design study builds the identity first, then applies it to the signboard, the prospectus, the admission website and the social launch, so every touchpoint says the same thing. Admission enquiries land in one WhatsApp flow. Built as a study to show what a launch looks like when the brand and the website come from one team.

• Logo, colour and type with rules for signage and print
• Admission website with enquiry and WhatsApp flow
• Prospectus, social templates and launch campaign