Start with the job, not the features
Write one sentence: 'The website must let a patient book an appointment without calling.' That sentence drove the clinic site we built; every feature was tested against it. A feature list without a job produces a quote for the wrong thing.
Name the three people who will use it
The customer on a phone. The staff member who handles the booking. The owner who checks the numbers. Each needs different screens and different permissions. Listing them turns a vague site into a scoped one.
Split launch from later
Write two columns: 'must be live on day one' and 'good to have in six months'. The car-rental platform we built for a travel company launched with search, book and confirm; loyalty and multi-city came later. That is why it launched fast.
Tell us what you already have
Domain, hosting, logo, photos, existing content, a GST number for invoices, a Google Business Profile. Every item you hand over is an item we do not have to quote for.
Define 'done' in tasks, not pages
'A customer can book and pay in under two minutes on a phone' is a test we run. 'Five pages' is not. Add handover and support to the definition, so launch day is a start, not an end.
By R.R. Tech Solutions · Updated 18 September 2026
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